The word “advisory” never fails to spark a reaction when it’s linked to the term “role of the accountant.”
Some believe it’s all a bit of a red herring; a sales pitch that is simply highlighting an area of the traditional accountancy role that has been performed by members of the profession since an Italian monk invented double-entry bookkeeping.
Others see it as a concept that needs to be grasped and adopted by accountants ASAP … if they are going to navigate a tech-heavy future productively and profitably.
Survey of the profession
Here at Accounting Insight News, we have teamed up with Remarkable Practice’s Paul Shrimpling and Intuit QuickBooks to try to shed some more light on the matter by carrying out a survey of the profession.
It’s entitled: How important will business advisory services be to your accountancy firm’s future?
So how well prepared are you and your team to make the most of this so-called advisory opportunity?
Fees and profits
Paul says: “Because some accountants earn healthy fees and profits from advisory work, it follows that you can too. For other accountants a few things get in the way and prevent them earning these fees and profits.
“The questions in this short survey will show you what’s getting in your way. The results report will show you what’s stopping your fellow accountants.
“Then, last but not least, the webinar (that survey participants can access) will show you how to overcome the challenges so that you can start earning and scaling advisory work in your firm.”
You can take part in the survey HERE