Penelope Allard is the founder of Wild Bookkeeping Ltd, helping ambitious business owners get their numbers under control without the jargon. A passionate advocate for sustainability, especially around water quality, she believes in using her business for good. Penelope shares weekly Bookkeeping Tips videos filmed while sea swimming, to make finance more accessible to business owners everywhere. Penelope is a three-time ICB LUCA Award winner, two-time AE Awards finalist, and winner of the Karbon ESG Award 2026.