Fractional CFOs: Getting your sales process running – selling to SMEs and Start-ups

Fractional finance is booming, but most new FDs struggle with one thing: selling. Elliott breaks down the precise sales process behind scaling a fractional CFO business to a seven-figure valuation, a full pipeline, and the ability to turn clients away. Using SPICED, a free CRM setup, and a step-by-step workflow, he shows how finance leaders can run stronger discovery calls and follow-ups. Attendees will also see real examples of messaging, deal tracking, and next-day actions they can implement immediately to start winning fractional work.