How purpose-built technology supports the modern accounting practice – AI you can count on, workflows that work

AI is everywhere – but not every solution is built with accounting practices in mind. In this session, Paul and Eva take a practical look at what AI can genuinely help firms achieve, drawing on real workflows, real customer experiences and lessons learned since the first phase of MTD for IT. Expect an honest discussion of where AI adds value, what to look for in a platform, and how purpose-built technology can support the way practices work today.