The connected platform advantage: Turning AI, MTD and client data into advisory revenue

AI can help save time, but time saved does not automatically become revenue. Data only creates value when it is connected and acted on. As firms learn from the first months of Making Tax Digital, connected platforms and AI are reducing fragmentation, improving visibility and giving teams greater control across their client base. Clients are also using AI and expect more: faster answers, clearer guidance and proactive support. This panel explores how firms can turn connected data and AI insight into stronger client relationships and repeatable advisory revenue.