Rosie Cooper

Rosie brings hands-on expertise in deploying cloud-based solutions that simplify compliance and enhance efficiency.

Her passion for technology and innovation drives her work in supporting individuals and businesses through any digital transformation – ensuring they’re future-ready and digitally confident.

Director of the Cloud Team at PM+M she oversees a team of 24 people and around 400 clients which offers full finance office services.


Penelope Allard

Penelope Allard is the founder of Wild Bookkeeping Ltd, helping ambitious business owners get their numbers under control without the jargon. A passionate advocate for sustainability, especially around water quality, she believes in using her business for good. Penelope shares weekly Bookkeeping Tips videos filmed while sea swimming, to make finance more accessible to business owners everywhere. Penelope is a three-time ICB LUCA Award winner, two-time AE Awards finalist, and winner of the Karbon ESG Award 2026.


Billie McLoughlin

Billie McLoughlin FCCA is the founder of AIccountancy, a self-serve training hub where accountants and bookkeepers learn AI at their own pace. With 13+ years in professional practice, she cuts through the hype with practical demos and honest advice accountants can actually use. Known for her weekly FridAI series and keynote speaking at major conferences including Accountex and QuickBooks Connect, Billie helps firms navigate AI without the overwhelm. As a consultant to accounting firms and technology vendors, she shows you how AI can work for your business.


Andy North

Having spent the past 26 years working with accountants (and those who are trying to engage and market to them) I'm something of an industry lifer.

Having run the award winning Accountingweb.co.uk for many years I moved to the US in 2015 to take up the hot seat for our US business.

I (and all of my colleagues) spend most of our time studying the evolving accounting profession with the dedicated enthusiasm of true industry geeks. And we're happy to share our discoveries too.


Ashley Leeds

Ashley Leeds, the ‘15-Minute Guy®,’ is a LinkedIn expert, coach, and speaker who helps professionals build confidence and visibility. He does this in just 15 minutes a day. Having once struggled with self-doubt and feeling invisible, Ashley knows firsthand how powerful it is to finally start showing up authentically. His approach is simple, relatable, and proven to get results. He’s helped hundreds of professionals transform their LinkedIn presence, including speaking internationally at Accountex Canada, inspiring others to embrace LinkedIn with confidence.


Elliott Poulter

Elliott Poulter is part of Microsoft’s UK SMB team, working with partners and customers to help organisations modernise how they run and grow their business. He focuses on the practical use of Dynamics 365 and Copilot to improve visibility, efficiency, and decision making across finance, operations, and sales.


Aranjeet Gill

Aranjeet is a Senior Supervision Officer with extensive experience in financial crime and compliance. He conducts in-depth anti-money laundering reviews of ACCA-regulated accountancy firms, supporting them in meeting their obligations under the UK’s AML regime. His work includes oversight of suspicious activity reporting (SARs) and related investigations, helping to identify and manage key financial crime risks.


Jane Mellor

Jane Mellor is Head of Professional Standards at the Chartered Institute of Taxation and Association of Taxation Technicians and is a CTA and ATT herself. Jane leads the team producing member guidance on professional and ethical matters and dealing with anti-money laundering supervision. Before joining the CIOT/ATT she worked as a personal tax manager in a firm of Chartered Accountants.


Ami Copeland

Ami Copeland is CEO of the Institute of Certified Bookkeepers in the UK, the world’s largest bookkeeping organisation. With a background in business and media, her mission is to empower bookkeepers to empower businesses, raising standards globally while championing diversity, inclusion, and the opportunities of rapid technological change. Ami is a passionate advocate for the future of bookkeeping and a compelling voice on how trusted professionals can shape stronger, more sustainable businesses.


Rachel Armstrong

Rachel Armstrong is a Senior Manager at Crowe UK, one of the UK's leading audit, tax and advisory firms. She leads the Tax Technology team and has been closely involved in supporting major digital developments, including Making Tax Digital (MTD). She is passionate about ensuring technology delivers real benefits for both accountants and clients.