Phil Hobden is Head of New Customer Advocacy at Sage and one of the UK accounting technology sector’s best-known industry voices. With more than 20 years’ experience across finance, fintech and accounting technology, he has worked with brands including NatWest Group, Wolters Kluwer, Visma and Sage.

Phil works closely with accountancy firms, vendors and industry leaders on technology adoption, AI, customer advocacy and go-to-market strategy. He is a regular speaker at events including Accountex London and The Digital Accountancy Show, and frequently is a guest on podcasts, webinars and panels.

His recent recognition includes Top 20 Sales Influencer 2025, winner of Top Voice in Finance at the National Sales Conference 2025, inclusion in the Top 40 Accounting Influencers to Follow in 2026, and finalist for Business Leader of the Year at the Neurodiverse Business Awards.