Stuart Hurst is Founder of Cloud 10 Accounting, the Manchester practice he launched in 2024 and scaled to £1 million in two years. A Xero MVP 2021, he has converted over 1,000 clients to cloud software, first as Head of Cloud Accounting at UHY Hacker Young, then as Managing Director at Accounts and Legal. Cloud 10 is built on automation and a best-in-breed app stack, with every client seen quarterly as a minimum. Stuart is known for doing it all publicly, sharing his own profit, margins, staff costs and software spend openly so other firms can see how a practice really scales.