A short while back, Accounting Insight News teamed up with Paul Shrimpling of Remarkable Practice plus Intuit QuickBooks to carry out a survey of accountants.
In a nutshell we wanted to know what the profession thinks about the “advisory role”.
We had a great response. And the results are contained in an excellent report by Paul and his team.
Take part in the survey
The full report is available FREE to accounting professionals who take part in the survey.
So, if you haven’t tried the survey but would like to, check it our go here… and you’ll be directed to report.
For now here’s a flavour of what’s what…
Paul says: “Advisory work is the much-talked-about future of the accountancy profession.
“But how well prepared are you and your team to make the most of this so-called advisory opportunity?
Decision making conversations
“And yet more than half of accountants are (mostly) failing to have future-focused, decision-making conversations with their business-owner clients.
“On a positive note 46 per cent of accountants say that either every client meeting or almost every client meeting involves a future-focused conversation.
This means, however, that 54 per cent are mostly not having future-focused conversations with clients.”
Findings and insights…
- 55 per cent of accountants believe that more than half of their clients are ambitious and want to grow sales and profits.
- 22 per cent of accountants believe that more than half of their clients will pay for quarterly advice on growth.
- 52 per cent of accountants say that most or all partners/directors/managers are actively learning about non-accounting business issues.
- 60 per cent of accountants say that most or all partners/directors/managers are capable of holding a goals conversation with business owners.
- 58 per cent of accountants say that a shortage of time affects all their client facing team some or all of the time.
- 82 per cent of accountants say they have yet to rid themselves of the work overload in December/January.
The full report is excellent. So why not do the survey and check it out!!

