Why I quit accounting to fix it: Lessons from an accountant turned AI founder

While 80% of accountants believe they deliver exceptional client service, only 8% of clients agree. OUCH! In this candid session, Fi shares why she traded in accounting for tech, to tackle what’s truly broken: client experience. Fi will share how her close work with SMEs exposed a growing gap between how accountants operate and what clients now expect – and ultimately what drove her to build a better way forward. Expect honest lessons on where firms lose clients, how expectations have shifted, and what accounting must fix fast to stay relevant, valued, and human in the AI era.