Fi is co-founder & CEO of Fineo, the AI teammate for accountants. A Deloitte-trained chartered accountant, Fi has spent her career both inside accounting firms and alongside the SMEs they serve. Fi saw first-hand how client care and communication (not spreadsheets) became the biggest bottleneck to growth. Before Fineo, she founded an SME accounting and finance hub, earning the nickname “the Financial Fairy Godmother. Today, Fi is building Fineo to fix the client communication chaos she’s lived to help accountants deliver top-tier client service that actually scales.