BAMAs launch at Accountex... plus Benneyworth plugs in to Tesla!
One of the highlights of this year's Accountex event at London's ExCeL last week were the first British Accounting Marketing Awards.
The awards had entrants from all over the UK in four categories, each highlighting a different form of marketing used by pioneering/innovative accounting practices.
The winners in each category were:
- Best Rising Star: Soaring Falcon Accountancy
- Best Brand Building Campaign: AV Cloud (Ad Valorem)
- Best Content Marketing Campaign: RanddUK
- Best Event Marketing: The Wow Company
Hosted by the awards founder, Amanda C. Watts, the trophy presentations were made by the judges, each a veteran marketer or respected industry leader. In fact, Accountex event director Zoe Lacey-Cooper was on the panel.
The awards showcased the best marketing achievements from Accounting Practices, offering national recognition for those who have made the biggest impression and impact over the past 12 months.
Ever-changing landscape
With the ever-changing landscape of the accounting profession and the opportunities that marketing now brings to accounting practices small and large, marketing has never before played such an important role.
Amanda C. Watts, founder of TwentyTwo Agency, says: "Over the past 12 months I have seen some pioneering practices implement powerful marketing. The awards were created so that I could showcase and celebrate the amazing marketing that is carried out by these firms, and at the same time inspire other practices to embrace modern marketing as well. Marketing is key to differentiating a firm, and positioning them in the marketplace."
The British Accounting Marketing Awards are brought to you by TwentyTwo Agency. The awards are supported by Accountex, the leading exhibition for the accounting industry, and sponsored by My Firms App.
Compelling talk on MTD
Another highlight of this year's show was the Thursday Keynote session by accountant/lecturer/tax expert Rebecca Benneyworth. As well as revealing she was on the verge of leasing a Tesla, Rebecca delivered a clear, compelling and amazingly fresh talk on Making Tax Digital.
"It's not that scary," she said, and offered accountants an informed and workable guide to navigating the forthcoming digitalised tax landscape - from how to on-board tech-clueless clients to a less-than-pleasant scenario that would occur in terms of quarterly filing if one were to leave things too late (not good).
If you missed the talk, that's a shame. But all is not lost, because Rebecca, in partnership with Intuit QuickBooks, has produced an excellent guide to Making Tax Digital, or should that be "delightful". It's called Digital Tax Challenges: A handbook for the small business advisor, and it can be found here. Intuit says: "This handy guide investigates the latest developments and how they will affect you and your clients."
